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331 Ashby Commons Drive, Easton, MD 21601

Your neighbor just sold and purchased a new home at the same time.

Discover how Shore Living Real Estate helped your neighbor sell their home quickly and confidently, and purchase a new home simultaneously, aligning their goals with a seamless process.

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Here's the seller's story

Cynthia, a seasoned buyer and seller, approached Shore Living Real Estate with a desire to sell her townhouse at 29116 Superior Circle after purchasing a new home. She had concerns about selling so soon and feared taking a financial loss. Our approach to real estate focuses on client empowerment, transparency, and customized strategies, and we were committed to guiding Cynthia through each step of the process to achieve a successful sale.

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OUR APPROACH:

At the beginning of the process, Cynthia was understandably anxious about the timing of the sale and its potential financial impact. We discussed her goals, which included selling quickly without a significant loss. After reviewing market conditions and her financial situation, we agreed on a competitive list price of $385,000—a reasonable value for the neighborhood.

THINKING/FEELING:

Cynthia approached me with urgency, having recently purchased a new home. She expressed her desire to sell her townhouse quickly but was concerned about potentially taking a financial loss so soon after buying. During our initial consultation, I reassured her about the favorable market conditions, emphasizing that we could position her home competitively. We agreed on a listing price of $385,000, reflective of the average for the community.

Cynthia also shared her emotional connection to her current home. Although she felt nostalgia for her townhouse, she was eager to return to her hometown for more space and privacy. Together, we discussed her timeline and her ultimate goals, which helped her feel more confident about the selling process.

Initial Consultation: Laying the Foundation

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OUR APPROACH:
We kept Cynthia’s townhouse furnished to maintain its inviting atmosphere. No repairs were necessary, but we ensured everything was neat, clean, and well-staged. Additionally, Cynthia had recently installed a new roof, which added value and was highlighted in our marketing materials.

The home was presented beautifully, with brochures, a relocation guide, and floor plans provided to buyers for easy reference.

THINKING/FEELING:
Cynthia was nervous but hopeful about finding a buyer soon after her recent purchase. However, as we explored her goals and reasons for selling, she felt confident that we could position her property in the market for success.

Listing Preparation: Enhancing Appeal

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OUR APPROACH:
We launched an aggressive marketing campaign that included social media, MLS listings, and email marketing. Our strategy generated positive feedback from the showings, with potential buyers appreciating the property’s condition and presentation.

THINKING/FEELING:
Cynthia expressed her gratitude for our continuous updates and follow-ups. She was impressed with how proactive our marketing strategy was and felt reassured that her home was being shown to the right buyers.

Cynthia remained optimistic, frequently expressing appreciation for our marketing efforts and thorough follow-ups. Her positive attitude not only supported her but also created an inviting atmosphere that resonated with potential buyers.

Marketing & Showings: Generating Buzz

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OUR APPROACH:
After a week, Cynthia received one cash offer for $370,000, which was competitive and aligned with her goals. Given her familiarity with real estate transactions, I guided her through evaluating the offer and focused on aligning it with her goals. This transparent negotiation process helped her feel empowered to make an informed decision.

THINKING/FEELING:
The cash offer simplified the process, making the decision easier. Cynthia appreciated the direct communication and expert guidance in evaluating the offer and making the best decision.

Offers & Negotiation: Empowering Decisions

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OUR APPROACH:
We continued to support them through the closing process, ensuring that all paperwork and logistics were handled smoothly. We kept them informed at every step, addressing any concerns promptly to avoid last-minute surprises.

THINKING/FEELING:
Cynthia’s familiarity with the closing process ensured a smooth transaction. We worked closely with her to ensure all paperwork was in order, and the sale was completed successfully. Cynthia was relieved and happy with the outcome.

Closing: A Seamless Transition

Takeaways from Cynthia's Journey

Cynthia’s experience through the Empowered Seller Path illustrates the value of a structured, client-focused approach in real estate. By addressing her emotional concerns, presenting her home beautifully, and providing expert guidance throughout negotiations and closing, we achieved a successful sale that aligned with her goals. This successful sale is a testament to the dedication, expertise, and unwavering commitment of our brokerage.

Tailored Guidance

Our approach focused on Cynthia’s unique needs, allowing us to offer personalized advice at each step.

Effective Marketing

By keeping the home furnished and using high-quality marketing materials, we maximized buyer interest.

Empowered Decision-Making

Cynthia felt confident in her decisions, thanks to our clear communication and expert guidance.

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"Your work surpasses any I have ever seen from a realtor in all the time I have done real estate."

— Cindy Gerber

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Julie Stevenson

Julie Stevenson

Broker / Owner

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